Digital Marketing Manager

You’re a savvy, creative digital marketer with a proven track record of achieving growth for content-rich websites. You have the ability to dig into analytics, pinpoint the “why” behind traffic trends and capitalize on those opportunities. You have experience across social media platforms and both paid and unpaid efforts.

Does this sound like you? Great! We’re adding a Digital Marketing Manager to our in-house digital team, and you may be just the person we need.

 Focusing on our Livability.com and FarmFlavor.com products, you’ll spearhead traffic growth through search optimization and plan/execute marketing campaigns to reach and grow our target audiences. This position will work closely with the lead editors of each site, so digital content writing experience and a collaborative work style are a plus.

Responsibilities for each site:

  • Develop measurable traffic building strategies to achieve continuous growth within time-based or campaign intervals.

  • Collaborate with site editors to align those plans with each brand’s content strategy and execute solutions.

  • Design and execute paid social media marketing campaigns on Facebook, LinkedIn, Twitter and Pinterest.

  • Propose new content opportunities that will fuel growth using keyword trends and analytics.

  • Monitor and analyze site metrics to identify trends, major referring sites, and engagement patterns.

  • Optimize websites and social media channels for SEO.

  • Develop and execute a subscriber growth plan for site email newsletters.

  • Generate/automate monthly traffic reports for key stakeholders and create custom analytics reports on demand.

  • Assist with other promotional campaigns and press releases.

Qualifications:

  • 4+ years experience with content marketing, including proven results with site traffic, engagement and audience development.

  • Expert knowledge of current SEO strategy, implementation and performance analysis.

  • Mastery of social media advertising platforms and analytics.

  • Expert knowledge of Google Analytics. Experience with Moz a plus.

  • Excellent verbal and written communications skills, ability to interact professionally with all levels of staff.

  • Strong attention to detail, follow-through, and organizational skills.

  • Experience with website CMS.

  • Knowledge of Google Apps for Business (Gmail, Doc, Sheets, etc.)

  • Degree in marketing, public relations, journalism, communications or similar field.

Journal Communications is an integrated media company that creates immersive content experiences for audiences in the community, economic development, travel and agriculture sectors. We offer excellent benefits, a casual work environment and schedule flexibility. Digital Marketing Manager will perform all work from our Franklin, TN office.

How to apply:

Please provide the following materials to Allison Davis, VP Digital Operations (adavis@jnlcom.com) with the email subject line “Digital Marketing Manager.”

  • Resumé and cover letter

  • Two case studies demonstrating how you directly contributed to the success of a content-rich website(s) through audience development, analysis and SEO.

No recruiters, please!




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Media Asset Coordinator

Do you always keep your inbox at zero and have your apps categorized by color? Great, we need an organizational whiz like you! We’re Journal Communications, Inc., a media company based in Franklin, Tenn., and we are seeking a full-time Media Asset Coordinator to enter, manage and maintain photography, videos and graphics.

Your main responsibilities will be to:

  • Become the main point of contact for all asset requests.

  • Source and traffic visual assets, including photography, video, illustration and graphics.

  • Support staff and freelance photographers through press credentials requests, photo subject outreach, image transfer, etc.

  • Maintain processes such as asset management, categorization and distribution as well as file naming structure.

  • Catalog assets within global Digital Asset Management system in an accurate, consistent and timely manner.

  • Uphold asset usage, storage and organization guidelines.

  • Manage archiving, embargoes and watermarking of assets with expired and/or limited usage rights.

  • Participate in developing, maintaining and continuously improving the digital asset workflow and supporting tools.

  • Prepare assets for various media channels.

We’re looking for someone with:

  • Bachelor's degree or equivalent experience required.

  • Familiar with the creative environment.

  • Some knowledge of Adobe Creative Suite, MS Office, and the iOS platform.

  • Extremely well organized with good problem-solving skills.

  • Positive attitude and passion for the job.

  • Understanding of file formats, metadata standards, and best asset organization practices is a plus!


Journal Communications is an Equal Employment Opportunity (EEO) employer. It is our policy to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

Send cover letter and résumé to lgallagher@jnlcom.com. Put “Media Asset Coordinator” in the subject line, please. No phone calls.



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OUTSIDE SALES REPRESENTATIVE/ INTEGRATED MEDIA MANAGER

OUTSIDE SALES REPRESENTATIVE

Are you a tenacious, charismatic marketing professional looking for a career that rewards your hard work and personal production? Are you looking to be part of a sales team with great chemistry and company support while exploring the country? Great! We need more people like you.

Our integrated media managers build relationships with leaders in community government, economic development and business nationwide, working with them to establish their advertising presence in print and digital marketing programs used to promote their communities. Journal Communications Inc. is a well-established company in our industry, with more than 30 years building a tradition of excellence in high-quality, targeted marketing communications. Because of our reputation and nature of our work, sales associated with our work typically close in one to two calls.

We offer:

  • Unlimited earning potential based on commission plus bonus compensation plan
  • Intensive, ongoing product and sales training
  • Extensive company-paid travel
  • Full benefits, including health, vision, dental, 401(k) plan option
  • Beautifully designed, open and welcoming office environment
  • Thirty-year tradition of building relationships across the U.S. to become a leader in travel, agriculture and economic and community development marketing communications

Qualities & Abilities We Want: These qualities are helpful but not mandatory; you will be given extensive training on anything applicable.

  • Self-starters who are motivated by income potential and autonomy that increases with performance
  • Enterprising, diligent and enthusiastic about getting to know and working with project sponsors to understand our markets and identify qualified prospects
  • Set and conduct appointments with C-level business owners and decision makers, then follow up with self-assured communication and presentation skills
  • Close deals and execute contracts with transparency and integrity
  • Use our proven methods and techniques to achieve sales revenue goals
  • Diligent in tracking activity, progress and results with our sales support staff to ensure accurate, real-time reporting
  • Understanding and communicating website analytics and online content promotion

Minimal Requirements:

  • College degree
  • Composed, professional demeanor
  • Ability to work under deadline pressure
  • Solid computer skills and fundamental understanding of digital and print advertising
  • Solid communication and organization skills for consistent follow-up with clients, advertisers and internal support staff
  • Ability to learn and adapt to changes with company software applications

Is This You?
If so, we’d love to hear from you. Please email your CV or resume along with a cover letter to Drew Colston, dcolston@jnlcom.com .



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