Digital Content & Marketing Specialist, Farm Flavor Media

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Take us to the next level in creating, managing and marketing our agribusiness content!

We want a social media-savvy marketer who understands the objectives of SEO and knows their way around a CMS (and appreciates acronyms). We are looking for organized multitaskers who can handle multiple projects at a time, and those who pay close attention to detail while also seeing the big picture. Our organization requires a good mix of creativity and professionalism, as well as strong collaboration and communication skills, and a willingness to help other team members.

Responsibilities:

  • Develop audiences and distribution channels for Farm Flavor Media’s content marketing programs

    • Work closely with clients and editors to determine and execute digital distribution strategy

    • Write, optimize and distribute press releases

    • Create engaging posts on social media that can be boosted to grow engagement, traffic

    • Collaborate on and execute traffic-building strategies

    • Help to define and implement online marketing initiatives

    • Develop and partner with “key influencers” media contacts, including editors and bloggers influential in the food and agribusiness sectors

    • Engage with relevant social media channels

  • Help manage digital content efforts

    • Optimize print content for the web, rewriting stories and adding styling as needed

    • Edit existing online content

    • Gather images for use with stories

    • Create and manage email marketing campaigns

    • Measure and analyze digital metrics with the goal of adjusting content strategy to optimize traffic; create reports as needed to show successes

  • Seek opportunities to improve our content and marketing efforts companywide

    • Write engaging content with a strong brand voice

    • Recommend new strategies to meet business goals and budgets

    • Educate client and internal teams on print, social, and digital marketing value, best practices and ongoing evolution implications

    • Ensure internal and external communication of marketing successes

    • Take on other duties that may be assigned as needed

Qualifications:

  • Degree in marketing, public relations, journalism, communications or similar field

  • Specific hands-on experience and proven results with social, mobile and digital marketing channels

  • Mastery of social media tools and capabilities, including:

    • Platforms including Facebook, Twitter, Pinterest and Instagram

    • Facebook Ads Manager

    • Social media measurement/analytics

  • Strong experience with Google Analytics

  • Experience in WordPress or similar CMS

  • Strong verbal and written communication skills

  • Bonus points if you have experience in:

    • Copy editing or proofreading

    • Adobe Creative Suite (InCopy, Photoshop, etc.)

    • Final Cut or similar

    • Emma or similar email marketing program

    • Knowledge of agriculture and agribusiness

  • Above all, you must have a love of content and content marketing

This position is based in Franklin, Tennessee, located 20 minutes south of fabulous Nashville.

Email cover letter, resume and any supporting materials to show digital marketing strengths and successes to Molly Morton at mmorton@farmflavormedia.com. Please include “Digital Marketing Specialist” in the subject line.


 



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Editor, Livability.com

If you write killer headlines that have a history of attracting viral attention on social media, enjoy creating engaging original content and love digital PR, this could be the job for you.

Journal Communications Inc. is looking for a full-time Editor for Livability.com. You will work collaboratively with the Livability team, focused on telling the world about the often under-appreciated assets of small and medium-sized cities throughout the U.S. You’ll write a lot of new content and direct the contributions of many freelance writers and be the main caretaker of a rich archive of existing content. You’ll be driven to establish its role and credibility in the “places space.”

Do stories like these intrigue you?

  • Why Twin Falls, Idaho is both a mecca for base jumping and the site of the new, high-tech headquarters and production facility for the ClifBar company.
  • Why people in Rochester, MN revel in hardy outdoor lifestyles but move between buildings downtown through climate controlled skyways and underground walkways.
  • What are the most affordable cities in North Carolina?
  • What are the ten best small cities for tech workers?

It won’t hurt if you enjoy music, abundant outdoor activities, a great dining and entertainment scene, four reasonably distinct seasons and an overall friendly and hospitable vibe. After all, we’re a short hop from downtown Music City, Nashville, TN.


Primary Responsibilities:

  • Manage all content from ideation, to production, to promotion
  • Create and manage editorial calendar of new content

  • Author up to 5 original articles a week

  • Oversee, lead and edit headlines, designed for high traffic on social media

  • Assign and edit content to maintain tone and brand consistency regularly, including editing/SEO optimization of all articles before publishing

  • Contribute to the evolution of the Livability voice and tone

  • Manage Livability.com’s social accounts and posting

  • Regularly assess and prioritize the enhancement, editing and potential reformatting of existing content

  • Analyze data (US Census, Bureau of Labor and Statistics) and incorporate analysis into content strategy.

  • Measure and track the types of content consumed and using those insights to drive future content planning

  • Forge and maintain content partnerships, acting as a liaison with the partners and data specialists we consult with to create our Livability Top 100 Best Places to Live and other data-driven lists

  • Serve as the site spokesperson for media inquiries and special events


Requirements:

  • 3-5 years of solid digital experience in journalism or marketing/communications
  • Experience launching content strategy, content creation and content promotion with a new or existing website

  • Excellent writing, editing, storytelling, and brainstorming skills

  • Exemplary editing and proofreading skills

  • Prior experience working with website brands and content preferred

  • Stellar research skills and ability to familiarize yourself with new topics and industries quickly

  • Excellent project management skills and highly organized

  • Experience hiring and managing freelance journalists; assigning news and feature articles for a monthly, weekly, or daily publication; fact checking and editing news copy; editing for publication style


Email resume to chester@livability.com. Livability.com is owned and operated by Journal Communications, Inc.



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INTEGRATED MEDIA MANAGER

If you have the desire to work for a well managed and industry-leading company, make a significant contribution and be rewarded for your hard work and personal production; we may have just what you are looking for.

Description:

  • Professional sales position working with chambers of commerce, economic development authorities, corporations and local governments selling print and online advertising to small to medium size businesses.

  • Typically a one or two call close.

  • Commission plus bonus compensation plan with 6 figure potential.

  • Intensive product and sales training.

  • Extensive company paid travel.

  • Full benefits.

Responsibilities:

  • Work with project sponsor to identify qualified prospects.

  • Set appointments with C-level business owners and decision makers.

  • Make product presentations and demonstrations.

  • Present value propositions and execute contracts

  • Use proven methods and techniques achieve sales revenue goals.

  • Use standard communications methods to track activity, progress and results.

Requirements:

  • College degree required.

  • Some B-2-B sales experience desired but not required

  • Professional dress and demeanor.

  • Ability to work under deadline pressure.

  • Computer and Internet experience.

How To Apply

To be considered for a position with our innovative and exciting company, please email resume and cover letter to  Jeff Heefner.

Location: Franklin, TN



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