A picture may be worth 1,000 words … “But a minute of video is worth 1.8 million words!”
– Dr. James L. McQuivey of Forrester Research
Video has emerged as a powerful marketing tool because of its ability to evoke emotion and influence consumer behavior. Internet Retailer reports customers who watch a product video are 85 percent more likely to buy the product. One well-known example: BlendTec’s “Will It Blend?” video campaign has contributed to a 700 percent increase in blender sales.
Closer to home, the Highlands Chamber of Commerce in Highlands, NC used video of the area’s attractions and interviews with local residents to encourage spring and summer tourism. Watch the video here or below.
Journal Communications’ video production department works with clients to use this powerful medium to help tell their stories – enabling them to reach an even greater audience.
For more information about Journal’s video sponsorship program, contact Jarek Swekosky at (800)333-8842, X306.