They may not know how to milk a cow, but today’s consumers want to know the source of their foods. Our agribusiness clients rely on our communications programs to educate non-farmers about agricultural issues by featuring real farms and farmers.

This ongoing conversation with members is critical as traditional news outlets, online media, bloggers and social media call attention to agriculture-related issues such as food safety, environmental issues and the humane treatment of animals. Agricultural organizations that develop a long conversation, or relationship, with their members are better equipped to advocate for the agricultural industry when an issue arises. As proven in readership studies for the Tennessee Farm Bureau, National FFA Organization and Illinois Farm Bureau publishing programs, members develop a long-term relationship with the organization and view the publication as a trusted source for accurate agriculture information.

Communicating agriculture information to the non-farming public is a strength for our editors and writers. We create diverse and compelling content, from agritourism profiles to farm-fresh recipes, distributed through a multitude of channels, including print magazines, websites, social media and digital tools.

For more information about Journal’s integrated publishing program for agribusiness organizations, contact Ray Langen at (800) 333-8842, x230.