Journal Communications shares key content marketing strategies – such as social media and link building – with our clients and their members.
To stay on the cutting edge of today’s custom media industry, Journal has continued to develop our product line to include enhanced digital versions of print magazines and interactive magazine apps for mobile devices. Both these products present content in… MORE >>
Home furnishing and cookware retailer Williams-Sonoma recently released its Summer 2013 catalog, which spotlights the company’s outdoor appliance selection. Even if you’re not in the market for a $14,000 outdoor pizza oven, you can’t help but be drawn to the… MORE >>
Infographics have become an essential part of a successful content marketing strategy. In his book The Power of Infographics, Mark Smiciklas notes that as the methods of getting information have increased, our attention spans for content have decreased.
An effective… MORE >>
1. 80 percent of consumers and business leaders prefer to get information through custom content.
2. 90 percent of consumers find custom content useful.
3. 78 percent say engaging with a brand’s content helps forge a relationship between them and… MORE >>