Resources
Journal Communications shares key content marketing strategies – such as social media and link building – with our clients and their members.
A Look at the Design and Development of Journal’s Magazine Apps for Mobile Devices
To stay on the cutting edge of today’s custom media industry, Journal has continued to develop our product line to include enhanced digital versions of print magazines and interactive magazine apps for mobile devices. Both these products present content in… MORE >>
Catalog or Cookbook? Williams-Sonoma Serves Up a Content Marketing Feast
Home furnishing and cookware retailer Williams-Sonoma recently released its Summer 2013 catalog, which spotlights the company’s outdoor appliance selection. Even if you’re not in the market for a $14,000 outdoor pizza oven, you can’t help but be drawn to the… MORE >>
Using Infographics to Tell Your Brand Story
Infographics have become an essential part of a successful content marketing strategy. In his book The Power of Infographics, Mark Smiciklas notes that as the methods of getting information have increased, our attention spans for content have decreased.
An effective… MORE >>
24 Reasons Content Marketing Is Essential to Your Promotion Strategy
1. 80 percent of consumers and business leaders prefer to get information through custom content.
2. 90 percent of consumers find custom content useful.
3. 78 percent say engaging with a brand’s content helps forge a relationship between them and… MORE >>
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