Featured Project: Tennessee Farm Bureau

Journal Communications began working with the Tennessee Farm Bureau in 2004, helping the organization design a strategy – which includes a quarterly print publication and companion website – to better communicate with its non-farming members.

In 2010, Journal expanded that relationship to include redesign and development of the organization’s corporate website, tnfarmbureau.org.

The new website features online applications and registration forms for Farm Bureau events, multiple photo galleries, an agriculture facts and figures section , video and podcasts. The site also integrates social media share tools and feeds from each of the organization’s ancillary social media outlets and features a social media information page with tips and best practices for Farm Bureau members.

“The newly launched Farm Bureau website is an excellent way for any member to become a part of the action of the nation’s largest state Farm Bureau. With on-site pages to find the latest news and issues that affect all members, along with the money saving benefits that members may not realize are available to them, the new website has put the Tennessee Farm Bureau at the finger tips of over 650,000 family members.”
–- Pettus Read, TFBF Director of Communications

Features

• Editorial, photography, video and social media feeds drive traffic and keep visitors engaged.

• Educational materials, online applications, registration forms and an e-commerce component add to the site’s functionality.

• RSS feeds allows Farm Bureau members to have Farm Bureau news and agriculture information delivered right to their desktops.

• A sophisticated, yet flexible design allows the website to evolve as the organization’s goals and objectives change.

For more information, visit farmbureauwebsite.com