Featured Project: City of Brentwood, TN

The city of Brentwood, Tenn., was looking for a way to use taxes collected from hotel visits to promote tourism and the community’s “buy local” efforts.

City officials decided to invest in a website that would serve as both a business directory and community guide for residents and visitors. The city’s goal was clear: Promote local businesses, particularly hotels, and encourage visitors and residents to spend money within the city limites. Every licensed business with a location in Brentwood has an opportunity for a free listing.

The city wanted more than a typical online directory. They wanted an attractive, content-rich and engaging website that was also functional, user-friendly and easy to maintain. Brentwood partnered with Journal Communications to design and develop a website that not only promotes local businesses but also emphasizes the city’s excellent quality of life.

“I have to stay current. I know that [with the site] I’m already bringing in those younger clients who are into green gardening and who use the internet to find their designer.”
–Mary Higgins, owner of Lavender Blue Garden Design in Brentwood

Features

• Editorial, photography and video work to actively engage visitors and help the site rank high with search engines.

• Social media share tools help businesses reach even more potential customers.

• User-friendly interface allows businesses to quickly and easily add, update or delete information, including photography.

• Easy navigation and search tools give your businesses more visibility.