Custom Content Is Really Going Places
In the summer 2011 issue of Content magazine, the publication of the Custom Content Council, the Official North Carolina Travel Guide was recognized as a leader among state travel and tourism publications. The article titled “A Living Storybook” noted the expanded reach of the digital guide, which incorporates animated ads, photo galleries, live links, and embedded video.
The print guide, distributed via North Carolina welcome centers and the website visitnc.com, features quick response (QR) codes that, when scanned, link to websites with more information. And in 2012, the North Carolina Division of Tourism and Journal plan to release a travel guide-specific app for smartphones and mobile devices.
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